With more of a campaign feel to this concept, ideal for representing the brand as a whole (web/print). Soft lighting illuminating a tower of desired product, preferrably bundles arranged in a vertical tower with their contents arranged around and on the boxes. Below are examples of what the tower of Lather could include and a lighting example.
Featured product to be accompanied by backdrop of key ingredient. Shot with soft lighting and added moisture (water droplets) into the shot where applicable depending on product use. Images suitable for online/brochure use.